SOCIAL ENTREPRENEURSHIP AS A NECESSARY CONDITION FOR THE TRANSITION TO THE CIRCULAR ECONOMY IN UKRAINE
Relevance of research. Today, Ukrainian society is going through a series of tests related to the daily situation: the development of crisis phenomena in the social, economic and political spheres. Under such conditions, the state demonstrates limited capabilities against the background of an unlimited number of unresolved social problems. A low level of material security, mass unemployment, a high share of vulnerable population groups - all this becomes an impetus for the search for alternative ways of solving social problems. One of the innovative tools for solving these issues can be the activities of social enterprises. The main areas of activity of this sector are social and economic integration into the public life of socially vulnerable sections of the population, overcoming unemployment and impoverishment, implementation of social measures, etc. However, unlike traditional business, social entrepreneurship is young, therefore, during its development, it faces a large number of problems, such as the lack of legal definition and differentiation, bureaucratic obstacles, public distrust and ignorance, the negative impact of both objective and subjective positive economic factors (adverse economic situation, inflation, rising prices, falling purchasing power of the population, competition from traditional businesses, outflow of potential investors, etc.). In the conditions of the law, the negative impact of all these factors increases, which further complicates the functioning and development of social enterprises in Ukraine.