Ihor Riabchenko has published an article "Statistical Marketing Efficiency in a Complex of Behavioral Economics and Marketing"

in Modern Economics 38 (2023)

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April 2023

Project description Ihor Riabchenko

Affiliated Honorary Research Fellow Four Years Program Research Topic and Method

Social Entrepreneurship: “Innovations in Marketing: Exploring the Role of Behavioral Economics and Statistical Analysis in the Global Economy”

2023-01-10 Ihor Riabchenko

Purpose:

The purpose of this research is to investigate the role of behavioral economics and statistical analysis in marketing, and to examine the implications of these approaches for the global economy in the context of innovations.

Objectives:

1. To examine the impact of various factors (such as price, promotion, branding, etc.) on consumer behavior, and to assess the effectiveness of different marketing strategies in different market segments.
2. To explore the relationship between behavioral economics and marketing efficiency and to evaluate the importance of considering consumer behavior when developing marketing campaigns.
3. To analyze the value of using statistical techniques such as statistical marketing efficiency (SME) to measure the effectiveness of marketing efforts.
4. To examine the impact of innovations on marketing and the global economy.

Methodology:

The research will be conducted using a combination of qualitative and quantitative methods, including literature review, surveys, and case studies. Data will be collected from a range of sources, including academic journals, online databases, and industry reports. The findings will be analyzed using statistical analysis software and presented in the form of tables, graphs, and charts.

Expected Results:

It is expected that the research will identify the factors that influence consumer behavior and the effectiveness of different marketing strategies in different market segments. The study will also provide insight into the relationship between behavioral economics and marketing efficiency and the importance of considering consumer behavior when developing marketing campaigns. Using statistical techniques such as SME to measure the effectiveness of marketing efforts will also be evaluated. Additionally, the research will examine the impact of innovations on marketing and the global economy and provide insights into the opportunities and challenges that these innovations present.

Conclusion:

The research will contribute to understanding the role of behavioral economics and statistical analysis in marketing and the implications of these approaches for the global economy in the context of innovations. The findings of the study will be of interest to marketing professionals and researchers in the field of economics and business.